FORME
ROLE

Creative Director:

Design, Photography, Videography, Direction.

DELIVERABLES

Brand Guidelines + Assets.

A bank of content for social + website use.

A woman in black athletic wear is leaning forward. The word 'forme' is overlaid on the image inside an oval outline.
Woman enjoying a stretching exercise on a mat in a gym or fitness studio.
A white hand-drawn arrow pointing upward and to the right on a black background.

all imagery and branding by yours truly

VISUAL
IDENTITY
A woman with dark hair covering her face, her arm raised behind her head, showing jewelry, with the words 'for me' overlayed on the image.
A woman with blonde hair in a ponytail secured with a white hair clip, wearing a black sports bra and black workout shorts, lying face down on a massage or therapy table, with her arm resting on the edge.
Close-up of a black round object with the word 'for me' written on it in black lowercase letters.
Three women in workout clothes holding medicine balls, smiling and laughing together.
A woman in sportswear holding a medicine ball during exercise.
Close-up of a woman's torso and arm in workout position, wearing beige athletic clothing, with the text 'forme PILATES STUDIO' overlaying the image.
White chalk drawing of an oval on a black background.
Person holding a black exercise ball during a workout in a gym, with a mirror reflecting a woman performing squats in the background.
A woman in black athletic clothing performing a workout, with the word 'forme' overlayed on the image.
Person wearing gray socks and black workout leggings placing black medicine balls into a white wire basket.

capturing movement within static imagery

A stylized white arrow pointing upward on a black background.
A woman in workout clothes holding exercise balls in a gym, with a mirror reflecting her back and another person lying on a workout bench in the background.
Black and white photo of a woman with dark hair. She is reaching up with her right arm, and the word 'for me' is superimposed over her head in white, stylized text.

having fun with the logo

HOT MAT

Close-up of a white arrow pointing downward and to the left against a black background. 
Check out forme’s instagram
A woman in a black sports bra holding a gray exercise ball with arms outstretched during a workout.

Up Next:

THE DOSS HOUSE
Cozy dimly lit lounge with leather armchairs and a sofa, candles on tables, dark wooden bookshelf with decorative items and books, exposed brick and stone walls, ambient lighting.