ROLE

Creative Director:

Design, Photography, Videography, Direction.

DELIVERABLES

Brand Guidelines + Assets

Web Design

A bank of content for socials + website use.

Whiskey Sour

THE DOSS HOUSE

A rebrand of the iconic Irish Whiskey Bar in the heart of Sydney.

A woman smiling and sitting at a bar, holding a glass of whiskey.
A woman looking through a glass or mirror, with bottles and a lit candle on a dark wooden table in a dimly lit room.
White outline of an oval shape with three curved lines above it, on a black background.

all branding + imagery by me

White arrow with a curved tail pointing upward and right on a black background.

A chat with the owner, Ciara

A woman in a black outfit sitting at a wooden table in a dimly lit room, holding a bottle of whiskey, with several glasses and candles on the table, a candlestick and more candles in the background.
A glass of red wine on a dark wooden table, with a warm, softly lit upholstered background. 
Check out The Doss House’s Instagram
A color palette consisting of five vertical color bars: dark brown, beige, light brown, tan, and black.
Bold black and white text that reads 'VISUAL IDENTITY' with 'VISUAL' at the top and 'IDENTITY' underneath, separated by a black line.
Dark wooden cabinet with shelves containing bottles of whiskey, with the label 'Unwins Stories' on the glass.
A glass of red wine on a coaster with the words 'the Doss House' written across the image.
Sign for UN Quoy's Den describing it as a Chinese-inspired space with velvet banquettes, a renovated room with hints of past history, and a capacity of 25 people.

It was important to ensure the branding reflected the personality of the venue; luxurious, heritage-led, and expertly curated.

A hand holding a bottle of whiskey in front of wooden shelves with alcohol bottles, with the overlay text 'WHISKEY Masterclass' and the date '15th May 2024'.
A man holding a glass of beer in a dimly lit bar with the text 'The Doss House' overlayed.
A young man with dark hair playing a violin in a dimly lit pub or music venue. There is a pint of dark beer in the foreground and the logo of the Guinness & Oyster Festival overlayed on the image.
A cozy, dimly lit corner of a restaurant named 'Un Quoy's Den' with candles on the table and candles on the wall. The ambiance features stone and wood decor with artwork in the background. 
THE HOME OF LIVE, IRISH MUSIC
Close-up of a violin with a warm, dimly lit background, showcasing its wooden body and strings.
A woman sitting and smiling while playing an accordion during a live performance in a cozy, dimly lit setting with candles, a framed picture, and drinks behind her.
An accordion being played by a person, showing hands and part of the instrument's body

Sharon Shannon

White curved line on a black background with a smaller line intersecting the curve.
Bartender pouring dark liquor into a cocktail glass at a bar, with bar shelves in the background. 
IMAGERY
A bottle of Gold Spot Indian whisky on a wooden table in a dimly lit room with a red cushioned bench and a wall sconce with lit candles in the background.
Dimly lit wooden table with a lit candle, reflected in a mirror, surrounded by three wooden chairs in a cozy, dark setting.
Cozy lounge with leather armchairs and sofa, lit candles on tables, bookshelves with decorative items in the background, warm lighting, stone and wood walls.
Young man playing an acoustic guitar in a cozy, dimly-lit room with a stone wall, candles on the mantle, and a mirror above.

Ryan McMullin

White downward arrow on black background
A young man performs live music with an acoustic guitar in a cozy, candle-lit setting, possibly at a restaurant or bar, with an audience watching.
A banjo resting against a brown upholstered armchair in a dimly lit room with candles and a decorative lamp on a black table in the background.

Ryan McMullin

A bearded bartender standing behind a bar with numerous bottles of liquor on shelves in the background.

Up Next:

BLUE TO GOLD
A man sitting on a bench inside a tunnel leading to a sports field, being filmed or photographed with a camera and lighting equipment in a dimly lit room.