FEMFUELZ

the process

SCOPE

Creative Direction

DELIVERABLES

Social Content

Product Launch Shoot

Two women are standing in front of a camera in a well-lit room, smiling and holding papers while being filmed by three women with umbrellas and a camera crew.
Three women having a discussion in front of a camera. Two are sitting on stools one is standing, all with notebooks and pens. 
*ALL CONTENT CAPTURED BY RETAKE
A simple black and white line drawing of an oval-shaped object, resembling an eye or a lens.
Empty white blank page.

Retake BTS

Two women smiling and celebrating with drinks in clear glasses.
Two women with long hair, one with gray and one with reddish-brown, lying on a patterned surface, smiling and looking at each other.
A whole pineapple next to a halved coconut with white flesh, on a wooden surface.

radiance from the inside out

White arrow pointing downward on a black background.
Close-up of smiling woman and man showing their eyes and smiles.
A white arrow pointing downward and to the left on a black background.

Electrolytes Runclub Event

Blurred motion image of people running in athletic shoes near a brick wall, with visible legs and feet.

This shoot was all about movement.

Pink water bottle with yellow lid held in hand, with repeat bottles in the background. The bottle has the text "FEMFUELZ" at the top and "Stay Salty Babe" along the middle, along with a lightning bolt symbol.
Three stacked boxes of FemFuelz watermelon-flavored electrolyte and BCAA supplement with a pink design, water droplets, and product information on a black background.
Two women laughing and having fun at a party with orange and red snack pouches falling around them.
White arrow pointing downward on a black background.
Three pink water bottles with yellow caps, held by two hands, with the phrase 'Stay Salty Babe' written in yellow on each bottle.
A simple black circle with a white outline on a black background.
White arrow pointing upwards on a black background.

Retake BTS

Up Next:

FORME PILATES
Woman with dark hair in a bun, wearing a black tank top, holding a gray exercise ball with arms outstretched in a fitness class or gym.